Google Ads Integration Guide
Connect Google Ads to WasteNot to automatically sync exclusion audiences and ensure your prospecting campaigns only reach new customers.
Prerequisites
Before connecting Google Ads, you will need:
- A Google Ads account with admin access
- At least one data source connected and syncing in WasteNot
Connecting Google Ads
- Navigate to Advertising Platforms in WasteNot
- Click Add Platform and select Google Ads
- Sign in with your Google account and authorize WasteNot
- Select the Google Ads account you want to connect
WasteNot will sync your account structure (campaigns, ad groups) so you can target specific campaigns with your exclusion audiences.
Syncing audiences to Google Ads
Once connected, you can push your WasteNot audiences to Google Ads:
- Go to Audiences in WasteNot
- Select an audience
- Click Add Target and choose your Google Ads account
- Select the campaigns or ad groups to apply the exclusion audience to
- WasteNot will keep the audience synced automatically
How it works
WasteNot uploads your exclusion audience as a Customer Match list in Google Ads. This list is automatically updated as your customer data changes, ensuring your prospecting campaigns always have the latest exclusions applied.
Google Ads requires a minimum audience size for Customer Match lists to be active. If your audience is too small, Google may not apply the exclusion until it reaches the threshold.
Frequently asked questions
Which Google Ads campaign types support exclusion audiences?
Customer Match exclusions work with Search, Shopping, Display, Video, and Performance Max campaigns.
How often are audiences synced?
WasteNot syncs audience updates to Google Ads continuously as your customer data changes.
I connected Google Ads but do not see my campaigns
Make sure you selected the correct Google Ads account during setup. If you manage multiple accounts, verify you authorized the right one. You can disconnect and reconnect if needed.
My audience shows as "too small" in Google Ads
Google requires a minimum number of matched users before a Customer Match list becomes active. Continue growing your customer base — once the threshold is met, the exclusion will automatically take effect.