Data Sources

WasteNot connects to your existing platforms to pull in customer, order, and engagement data. This data powers audience segmentation so you can target the right customers and stop wasting ad spend.

This page covers the data sources that currently have dedicated setup guides in the help center. Your WasteNot workspace may show additional connector options depending on your plan or implementation.

How data sources work

When you connect a data source, WasteNot performs an initial full sync of your historical data, then keeps everything up to date with incremental syncs on a schedule. Each data source has its own sync frequency depending on the platform. You can manage your connected data sources from the Connectors page in WasteNot.

Setup guides

Shopify

Shopify

Sync customer profiles, orders, and product data from your Shopify store.

Adobe Commerce

Adobe Commerce

Sync order and refund activity from your Adobe Commerce (Magento) store.

PrestaShop

PrestaShop

Sync order and refund activity from your PrestaShop store.

Skio

Skio

Sync subscription lifecycle events from your Skio account.

Klaviyo

Klaviyo

Import email marketing profiles, campaigns, and subscriber activity.

Gorgias

Gorgias

Sync support tickets, inbound messages, and satisfaction survey responses.

Konnektive

Konnektive

Sync order and refund activity from your Konnektive CRM.

Stripe

Stripe

Pull charge, refund, and dispute events from Stripe.

Recharge

Sync subscription lifecycle events from your Recharge store.

Postmark

Postmark

Sync transactional email delivery and engagement data.

WooCommerce

WooCommerce

Connect your WooCommerce store to sync customers and orders.

BigQuery

BigQuery

Query your BigQuery data warehouse with custom SQL streams.

Snowflake

Snowflake

Query your Snowflake data warehouse with custom SQL streams.

PostgreSQL

PostgreSQL

Pull data directly from your PostgreSQL database with custom queries.

MySQL

Pull data directly from your MySQL database with custom queries.

Microsoft SQL Server

Microsoft SQL Server

Pull data directly from SQL Server or Azure SQL with custom queries.

Amazon Redshift

Query your Amazon Redshift warehouse using cross-account IAM role assumption.

Mailgun

Mailgun

Sync email delivery, open, click, bounce, and unsubscribe events from Mailgun.

Twilio

Twilio

Sync SMS messages your customers receive from your Twilio numbers.