Connect Brevo to WasteNot to sync transactional email delivery and engagement events alongside SMS delivery and unsubscribe activity. Use these signals to keep existing and recently engaged recipients out of acquisition campaigns.

Prerequisites

• A Brevo account sending transactional email or SMS
• A Brevo API key

Connecting Brevo

Step 1: Create a Brevo API key

1. Sign in to Brevo
2. Open SMTP & API settings
3. Select API Keys
4. Generate a new API key and copy it somewhere safe

Step 2: Connect Brevo in WasteNot

1. Add a new Brevo data source in WasteNot
2. Enter a name for the data source
3. Paste your API key
4. Click Connect

WasteNot verifies the API key, creates the available Brevo email and SMS streams, and begins syncing.

What gets synced

WasteNot syncs these transactional email events:

• Delivered — the recipient's mail server accepted the message
• Opened — the recipient opened the message
• Clicked — the recipient clicked a link
• Hard bounced — the message permanently failed to deliver
• Blocked or invalid — Brevo stopped the message before delivery
• Marked as spam — the recipient reported the message as spam
• Unsubscribed — the recipient unsubscribed

WasteNot also syncs these SMS events:

• Delivered — the message reached the recipient
• Unsubscribed — the recipient opted out of SMS

Email events are matched by recipient email address. SMS events are matched by recipient phone number.

Frequently asked questions

Does WasteNot count privacy-proxy loads as opens?

No. Brevo reports privacy-proxy loads separately, and WasteNot deliberately excludes them so automated image prefetches do not look like human engagement.

Does WasteNot sync soft bounces?

No. A soft bounce is temporary and does not mean the address is unreachable. WasteNot syncs hard bounces only so temporary delivery problems do not incorrectly suppress valid recipients.

Does WasteNot sync Brevo ecommerce orders?

Not currently. Brevo's order data is copied into Brevo from a merchant's store and may be incomplete. Connect the original commerce platform directly when possible.

How do I rotate my API key?

Generate a replacement key in Brevo, then open Integrations, edit the Brevo data source, and paste the new key. Revoke the old key after WasteNot accepts the replacement.

My data source shows "Failed" status

Confirm that the API key is active and can read transactional email activity. Brevo may also reject requests when the account needs a plan upgrade. If you need help, contact support@wastenot.io.