Connect Skio to WasteNot to sync subscription lifecycle events from your Skio account. Use this data to build audiences for subscription acquisition, retention, win-back, and suppression campaigns.

Prerequisites

Before connecting Skio, you will need:

• A Skio account with access to the dashboard
• Permission to create API tokens in Skio
• A Skio API token from API & Integrations → API

Creating a Skio API token

1. Log in to your Skio dashboard
2. Go to API & Integrations → API
3. Create a new API token
4. Copy the token before leaving the page

Connecting Skio

1. Add a new Skio data source in WasteNot
2. Enter a Name for the data source
3. Paste your Skio API token in the Api Token field
4. Click Connect

WasteNot will begin syncing your Skio subscription events automatically.

What data is synced

• Subscription created — New subscriptions created in Skio
• Subscription activated — Subscriptions with active status
• Subscription cancelled — Cancelled subscriptions
• Subscription paused — Paused subscriptions

WasteNot uses Skio customer email, phone number, and customer ID when available so subscription events can match to ad platform audiences.

Frequently asked questions

Can I use Skio for subscription acquisition exclusions?

Yes. Use active subscription audiences to exclude current subscribers from campaigns promoting the same subscription.

How do I update my API token?

Go to Data Sources, click on your Skio data source, click Edit, and paste the new token.

My data source shows "Failed" status

This usually means the API token was revoked or no longer has access. Create a new API token in Skio, then update the data source in WasteNot.